The issue isn’t that people aren’t working hard—it’s that their focus is constantly breaking.
Tiny disruptions rarely look dangerous in the moment.
Yet every interruption resets mental flow.
Work quality drops.
Stack enough of these, and output quietly collapses.
Elite teams don’t chase productivity hacks—they read more remove friction.
Because effort isn’t the bottleneck.
It’s broken attention cycles.
If output isn’t matching effort, this is the missing piece.